Nigeria is currently the first country in the world to legally ban foreign models from all advertisements in an effort to develop their local talent and build economic growth. This law will fully be effective as of October 1st, 2022; the foreigners who already have contracts will be able to continue until the termination of their contract.
“We say this is a welcome development. It’s enabling regulation that favors the local industry, especially at a time Nigeria is in dire need of sufficient platforms for its teeming youth population,” Segun Arnize, the president of the Association of Voice-Over Artistes Nigeria, says about the ban in a statement.
This new law announced on August 29th will leave Nigerian companies with no other option but to source out their very own local talents for all future ads, voiceovers, and modeling campaigns. Companies are regularly charged 100,000 Naira which is equivalent to $240.00 per foreign model in which they employ; with this action in place, this should now relieve companies of financial stress being that it will no longer be a requirement.
Ad companies are accustomed to going to South Africa and Kenya however, they are now to developing a local network to employ native Nigerians. Nigerians are applauding this course of action however Nigeria is also receiving backlash with people viewing this as a form of reverse xenophobia but, in hindsight, this is just action to better Nigeria's economy and shed light on our talented people.
Nigeria's new ban should be perceived as a way to celebrate and give an opportunity to creatives that are working diligently on their craft. This also gives creatives from a young age, that there is attainability in making it on the big screen in Nigeria. As Nigerians in the diaspora, how do you feel about this ban and do you think it may be beneficial?
Comment below and let us know!